We couldn’t choose between a sunrise or a sunset palette so the site changes the illustration with the time of day.
I teamed up with the lovely organizers of DjangoCon US for a second year to tackle their brand identity and site design.
It was essential that the theme be based on the event location of San Diego, CA. Since this is the second year in this city we wanted to make sure the overall approach was different from last year’s very bright and playful (crab illustrations!) visuals. This location acts as a getaway to many attendees, with the warm weather and, most notably, the beautiful sunrises and sunsets.
In the end we went with a sunrise visual as the primary focus, which changes to a sunset when a user visits the website in the evening. With this design the decision to declare the sailboat as the official event emoji was a clear one
Approachable, inclusive, fun, welcoming, based on location, swag design, social media graphic templates, post-event recap page