San Diego is an exciting place with exceptional weather and I wanted to capture that through color.
DjangoCon US is a six-day international conference for the community by the community about the Django web framework, held each year in North America. The 2018 event is taking place in sunny San Diego and I put together four initial design directions for consideration, all based on the endlessly inspiring location.
This beach theme was ultimately chosen because of its fun and appropriate color palette, the more minimal site design potential, its versatile swag design options, and the too cute crab. I made custom icons for the site to match the stroke width of the main beach scene illustration and put together swag designs, signage, and social media graphics.
Vibrant color palette, site with minimal visual design elements, location inspired, custom icons, professional, friendly and inviting, not over the top