Girl Develop It teamed up with Capital One to bring their nation-wide Code & Coffee meetups to Capital One cafes. The initiative needed a logo and indentity, swag designs, a custom landing page, social media marketing graphics, print ads, and custom icons.
The meetups are warm, welcoming, and fun. It was crucial that the coding aspect not be intimidating; it’s about friendships.
Girl Develop It reached out in need of branding for their latest collaboration with Capital One. In twelve cities where Capital One has cafes and there is a GDI chapter the organization is hosting their popular Code & Coffee meetups there. All marketing materials also needed to have a general version without the Capital One logo, so that GDI can promote these meetups in cities where there are no Capital One cafes in a consistent manner.
Having been to one of these meetups before I had a strong sense of the keywords this project should communicate for anyone unsure of what these are about: conversation, friendships, coffee, ideas, collaboration, work, coding, and networking. The custom icon set aided in capturing this without having to list them out in all the materials and the coding symbols allowed for fun patterns without being too obnoxious.
Among the more challenging parts of this project was figuring out how to make printed ads of each city without each one having unique information and long meetup links. After some consideration I pitched the idea of a project landing page, codeandcoffee.org. This page captures Capital One sponsored events only for now, with nation-wide Code & Coffee’s being added later. Postcards were designed to be kept within each cafe and all print and web marketing materials will point to a single URL for a more cohesive experience.
Inviting, within both GDI and Capital One brand guidelines, Capital One logo could not appear to be within any other graphic, work with established color palette, Capital One and general versions of all deliverables, not too heavy on coding theme, non intimidating for newbies, no editing from GDI team