The design needed to be within established brand, incorporate the location, and instill excitement and pride.
Girl Develop It (GDI) is a non-profit dedicated to providing affordable programs for adult women interested in learning web and software development in a judgment-free environment. Chapters are managed by chapter leaders and each year GDI hosts a large leadership summit for team building and educational presentations in a conference setting.
Drawing from the inspirational scenery of Denver I set out to create a fun but professional identity for this event that promised desirable and versatile swag. The mark itself consists of many elements that are strong enough to stand alone in different scenarios, yet creates an energetic and motivational scene when together.
The logo includes a GDI themed balloon and airplane going to the top of and claiming a mountain to depict the chapter leaders from across the country meeting in Denver to learn from and empower one another. Broken down, this visual identity led to ideal variations for print and computer graphics, such as notebooks, shirts, and slides.
Fun and inviting feel within established brand guidelines, desirable swag, incorporate location