I came up with the name Margie as a variation of Marge, the awesome detective in Fargo.
This was one of my favorite smaller projects. Since the product scans through code for vulnerabilities and issues a series of warnings based on level of severity I knew I wanted to rely on a color palette that typically makes up these types of communication warnings. Detectives and spies were frequently mentioned as being appropriate and desired for this project so I ran with that without being too stuffy or serious.
I wanted to make sure the mascot for this didn’t take on too many literal human characteristics, remaining fairly low fidelity. She utilizes the full color and allows for a lot of neat swag opportunities. Most of the time on this project was getting the binoculars just right. I tried several different perspectives before what is shown was ultimately chosen.
A detective mascot that is approachable and fun, color palette based on color notification indicators, text-based primary logo