Project Title 

Margie.io

Project Description 

A long-time client needed branding and a mascot for a new product that tests code for vulnerabilities and bugs.

2018

Margie.io mascot, a fun detective characterMargie.io mascot, a fun detective character

I came up with the name Margie as a variation of Marge, the awesome detective in Fargo.

Text logo with binoculars for MargieText logo with binoculars for Margie

This was one of my favorite smaller projects. Since the product scans through code for vulnerabilities and issues a series of warnings based on level of severity I knew I wanted to rely on a color palette that typically makes up these types of communication warnings. Detectives and spies were frequently mentioned as being appropriate and desired for this project so I ran with that without being too stuffy or serious.

I wanted to make sure the mascot for this didn’t take on too many literal human characteristics, remaining fairly low fidelity. She utilizes the full color and allows for a lot of neat swag opportunities. Most of the time on this project was getting the binoculars just right. I tried several different perspectives before what is shown was ultimately chosen.

Requirements 

A detective mascot that is approachable and fun, color palette based on color notification indicators, text-based primary logo