Basing the visual design off the location seemed especially ideal in this situation.
I was thrilled to spend the summer developing and carrying out the visual identity for React Conf 2018, The event is taking place in breathtaking Henderson, NV on Lake Las Vegas. This was an all-inclusive project that required a site, logo, swag, and print design.
The React atom proved ideal to act as a sun in a sunrise scene that played to all the unique aspects of the location. It was important that a darker palette was used for this project. The sunrise provides vibrant, warm colors that are inviting and easy to work with regarding print design and site UI. I originally pitched five concepts that varied in theme and fidelity level, with the brightest and most adventurous being chosen by the organizers.
Friendly, approachable, inviting, color palette, logo, stickers, typography, swag, signage