Project Title 

Wiggle Work

Project Description 

At YupGup we set out to solve a problem we have seen for years by creating a space for part-time remote tech professionals. I tackled the branding, marketing, and content strategy for the project.

2018

wiggle.work site screenshotwiggle.work site screenshot

I went through several different iterations of styling a W in the beginning, eventually going with the wiggliest and most fun.

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Wiggle Work is a passion project of YupGup. I’ve written a lot about why I not only prefer but usually need part-time remote work over a more traditional in-house full-time role. The more I openly talked about this struggle the more I realized there are so many people out there in the same situation. These are highly qualified and skilled people being overlooked and often left with no choice but to accept a full-time role or scramble for a series of short-term gigs, avoiding any sort of stability and peace of mind. 

For years this lifestyle felt very isolating. There is no community to bring these unique job seekers together and any opportunities get buried within full-time job boards where they are simply not a priority for the platform. Wiggle Work is a blog and job board for these tech professionals. We publish relevant book reviews, remote and leadership insights, and regularly highlight certain job seekers through our Wiggle Workers Spotlight series. 

I came up with the name Wiggle Work based on a sifting through a list of keywords I put together during initial brainstorming sessions. These jobs are for people that need wiggle room in their schedules. We don’t take ourselves too seriously and that always organically translates through my designs as well. It’s a vibrant, fun brand but not so much so that it’s off putting to employers that may be posting a job or connecting with the community. The mark itself is a play on lines wiggling and also kind of resembles twisted candy, which is never a bad thing.

Requirements 

Clear mission and purpose, fun and inviting identity, professional but approachable, appeals to job seekers and employers alike, communicate the product’s unique story, not overly business bear