Project Title 

YupGup

Project Description 

I started a company based on the idea that better, more impactful and engaged communities are created through strategy and design. 

2017

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The iterations for this logo got very fun and weird over the months I worked on it.

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I realized that there was a common theme amongst my favorite projects and in regard to what I was frequently approached about when freelancing. From non-profit grant writer and program manager, to web designer, to teacher, to conference founder my passion has always been creating and contributing to initiatives with stellar missions. While working with clients such as Ela Conf, Girl Develop It, and Girls World Expo it became clear that the experiences of these communities and events was so heavily determined by their deliberate design, which I wrote about in a bit more detail here

The most challenging part when preparing to launch here was copy. Since we are approaching a large problem in a fairly unique way there are not many examples to reference. Communicating what we do and why had to be done in as few words as possible, with all tasks falling within two larger categories: strategy and marketing design. 

The branding here was based on a domain name I purchased eight years ago, always knowing I wanted to do something neat with it but nothing feeling quite right until now. The fish logo suites the name but also serves as an approachable, memorable visual; who wouldn’t want one of these stickers on their laptop?!

Be sure to check out our introduction blog post.

Requirements 

Clear mission and purpose, fun and inviting identity, communicate experience, simple and accessible landing page